We learn a lot about good and bad corporate communications by watching politicians. This week it's been Gladys Berejiklian's struggle explaining her intimate relationship with…
Peter WilkinsonOctober 14, 2020
There's a lot to be learnt from apologies that fail. Apologies are now so common, the public can mostly discern what's genuine. To be perceived…
Peter WilkinsonSeptember 3, 2020
The AMP and icare disasters: how many directors are taking an easy ride on the gravy-train of Australia's highest-powered boards? Failures in governance at AMP…
Peter WilkinsonSeptember 2, 2020
Kylie Moore-Gilbert is still in jail in Iran. Two years on, 'quiet diplomacy' has failed the Australian academic. We contend it's an outdated strategy, flawed…
Peter WilkinsonSeptember 2, 2020
Can Dreamworld repair its reputation? We say yes, conditionally. This week saw the company, not individuals, charged over the tragedy that killed four people. Liam Cox and Peter…
Peter WilkinsonSeptember 2, 2020
Is it simply a bad habit that so many politicians and some business leaders dodge answering questions? What's so hard about a simple 'Yes' and…
Peter WilkinsonSeptember 2, 2020
The shattered trust between European and Indigenous Australians provides lessons in what not to do. Littered with failed outcomes, broken commitments and disappointment, it is…
Peter WilkinsonAugust 28, 2020
Former High Court Judge Dyson Heydon is facing shocking allegations of sexual harassment. Liam Cox and Peter Wilkinson dissect the three key communications aspects of…
Peter WilkinsonAugust 28, 2020
A COVID-19 outbreak occurs at your school or office. Do you speak to media? Do you write a press release? How do you keep other…
Peter WilkinsonAugust 28, 2020
Your mobile rings; it’s from a journalist asking for a response to a damaging story being published in an hour or two. What happens next…
Peter WilkinsonAugust 28, 2020
How do we video-conference better during COVID-19? Liam Cox speaks with Peter Wilkinson and award-winning film maker Fred El Harris, who between them, have over 50-years experience behind and in…
Peter WilkinsonAugust 28, 2020
Your mobile rings; it’s from a journalist asking for a response to a damaging story being published in an hour or two. What happens next…
Peter WilkinsonMay 21, 2020
Coronavirus presents a time of unparalleled uncertainty, making it the greatest communications challenge of our time. Calming nerves will be much easier if we think…
Peter WilkinsonMarch 24, 2020
Are our questions being answered on the Coronavirus? Not enough it seems. ScoMo has invested $17bn to support the country, and spoken to us in…
Peter WilkinsonMarch 13, 2020
COVID-19 has thrown up a raft of leadership and corporate affairs issues: how to turn a crisis into an opportunity; ScoMo’s performance; politicians answering journalist’s…
Peter WilkinsonMarch 3, 2020
Trust requires transparency. So what is the likely impact of the Chinese government cover-ups concerning the coronavirus? On top of apparently understating the figures, a…
Peter WilkinsonFebruary 13, 2020
Still reeling from the election results? Here's what we can learn from it.
Peter WilkinsonMay 24, 2019
The nation's spotlight has moved from banks to aged care providers. So what can they learn from the processes and outcomes of the Hayne Royal…
Peter WilkinsonFebruary 12, 2019
Espousing ‘integrity’ or ‘empathy’ to build a company culture is a bit like nailing jelly to the wall: trying to achieve the impossible - no-one…
Peter WilkinsonNovember 27, 2018
Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter WilkinsonNovember 7, 2018
Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter WilkinsonOctober 31, 2018
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists.
Peter WilkinsonOctober 30, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter WilkinsonSeptember 27, 2018
Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a period we will…
Peter WilkinsonSeptember 26, 2018
Good leaders learn techniques. So what can we learn from Malcolm Turnbull's mistakes?
Peter WilkinsonAugust 27, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture. A great story will follow.
Peter WilkinsonAugust 26, 2018
In both Crisis Management and Change Management, flip-flopping on a strategy is a no-no.
Peter WilkinsonAugust 21, 2018
Crisis PR Overview Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a…
Peter WilkinsonAugust 20, 2018
Crisis PR: Overview After over 30 years as a journalist, and 15 as a public relations consultant, mainly in Crisis PR, I've learnt the discipline of…
Peter WilkinsonAugust 13, 2018
Becoming a victim of a data breach can leave you feeling violated and helpless. But you have options.
Peter WilkinsonAugust 3, 2018
PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter WilkinsonJuly 6, 2018
Transparency in leadership can be confronting, especially when it’s forced out of you by a royal commission.
Peter WilkinsonMay 22, 2018
This week, Peter Greste, while being awarded the Australian Press Council’s 2018 Press Freedom Medal, announced the formation of an organisation to fight for journalist…
Peter WilkinsonMay 4, 2018
Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter WilkinsonMay 1, 2018
It seemed inevitable to us, from the beginning, that Ford would come unstuck with the deception.
Peter WilkinsonApril 27, 2018
There is a basic first step in media interviews: answer the question. It’s dead simple.
Peter WilkinsonApril 24, 2018
To guide the folks at Wilkinson Group we have a Code of Conduct that we, and our clients, sign up to when we start each…
Peter WilkinsonApril 24, 2018
A lot of it has to do with the transmission of information. The competitive pressure now is to publish first, fact-check later. In the race…
Peter WilkinsonApril 16, 2018
It’s easy to say that the culture in Australian cricket needs reforming. Easy to say, hard to change.
Peter WilkinsonApril 3, 2018
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
Peter WilkinsonMarch 26, 2018
The last five days have been a whirlwind for Facebook since the news of the Cambridge Analytica broke and layers upon layers of this data…
Peter WilkinsonMarch 22, 2018
The power behind the school student uprising that’s taking on the NRA over the US gun laws, is a warning to governments (and large companies)…
Peter WilkinsonFebruary 26, 2018
It’s hard to think of a good reason, any reason, why George Christensen, only days after the Florida school massacre, posted a Facebook photo of…
Peter WilkinsonFebruary 21, 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter WilkinsonFebruary 9, 2018
The great challenge of the decade for leadership is to work out how to lead rapid change; for employees, how to accommodate it. The phrase…
Peter WilkinsonDecember 19, 2017
It’s pretty clear that we are now entering a painful period for many people, mainly women but also men (scoundrels, yes, but good men too)…
Peter WilkinsonNovember 20, 2017