Kylie Moore-Gilbert is still in jail in Iran. Two years on, 'quiet diplomacy' has failed the Australian academic. We contend it's an outdated strategy, flawed…
Peter WilkinsonSeptember 2, 2020
Is it simply a bad habit that so many politicians and some business leaders dodge answering questions? What's so hard about a simple 'Yes' and…
Peter WilkinsonSeptember 2, 2020
The shattered trust between European and Indigenous Australians provides lessons in what not to do. Littered with failed outcomes, broken commitments and disappointment, it is…
Peter WilkinsonAugust 28, 2020
Former High Court Judge Dyson Heydon is facing shocking allegations of sexual harassment. Liam Cox and Peter Wilkinson dissect the three key communications aspects of…
Peter WilkinsonAugust 28, 2020
A COVID-19 outbreak occurs at your school or office. Do you speak to media? Do you write a press release? How do you keep other…
Peter WilkinsonAugust 28, 2020
Your mobile rings; it’s from a journalist asking for a response to a damaging story being published in an hour or two. What happens next…
Peter WilkinsonAugust 28, 2020
Back to the office? Clever comms optimises wellbeing and productivity. It’s a chance to completely review what we do and how: some innovations that may…
Peter WilkinsonAugust 28, 2020
How do we video-conference better during COVID-19? Liam Cox speaks with Peter Wilkinson and award-winning film maker Fred El Harris, who between them, have over 50-years experience behind and in…
Peter WilkinsonAugust 28, 2020
Your mobile rings; it’s from a journalist asking for a response to a damaging story being published in an hour or two. What happens next…
Peter WilkinsonMay 21, 2020
Coronavirus presents a time of unparalleled uncertainty, making it the greatest communications challenge of our time. Calming nerves will be much easier if we think…
Peter WilkinsonMarch 24, 2020
Are our questions being answered on the Coronavirus? Not enough it seems. ScoMo has invested $17bn to support the country, and spoken to us in…
Peter WilkinsonMarch 13, 2020
COVID-19 has thrown up a raft of leadership and corporate affairs issues: how to turn a crisis into an opportunity; ScoMo’s performance; politicians answering journalist’s…
Peter WilkinsonMarch 3, 2020
Trust requires transparency. So what is the likely impact of the Chinese government cover-ups concerning the coronavirus? On top of apparently understating the figures, a…
Peter WilkinsonFebruary 13, 2020
What was ScoMo thinking? Ethics seems to have evaporated in Canberra with the Bridget McKenzie scandal. Not a good start to the decade, as the…
Peter WilkinsonFebruary 4, 2020
As we move into the difficult, slow and frustrating recovery phase of the Australian bushfire catastrophe, Community Liaison techniques that we've learned from working with…
Peter WilkinsonJanuary 9, 2020
Three lessons for CEOs from watching Prime Minister Scott Morrison's missteps over recent days. Leaders, up-and-coming leaders, and advisors can learn a lot about communicating…
Peter WilkinsonJanuary 6, 2020
Learning from 6 outstanding PR disasters in the last 12 months, we look for the reasons why people at the top of their careers make…
Peter WilkinsonDecember 19, 2019
What can CEOs and Corporate Affairs professionals learn from Westpac’s mistakes? There are more layers to it than simply a lesson from the school-for-slow-learners. Beyond…
Peter WilkinsonDecember 12, 2019
Westpac and Prince Andrew, both damaged by child abuse allegations: What can we learn from the CEO and Board of Westpac's collective failure to act…
Peter WilkinsonDecember 6, 2019
Bushfires, Climate Change, and that Royal Stuff-Up - Should our Government talk about climate change in the middle of catastrophic, deadly bushfires? And, should Prince…
Peter WilkinsonNovember 28, 2019
Learning from Labor's Campaign: CEOs, corporate affairs professionals, and people who simply want to get ahead can learn a lot about issues management and crisis…
Peter WilkinsonNovember 21, 2019
Is ‘Sorry’ overused? Australians, with our healthy level of cynicism, are excellent at spotting a hollow apology. We look for proof of authenticity. So, over…
Peter WilkinsonNovember 14, 2019
Can a CEO today get away with a low profile? We say it's risky! The reputation of a company is increasingly inextricably linked to the…
Peter WilkinsonNovember 4, 2019
Better press freedom means less corruption and a stronger democracy. The campaign on the front page of every paper in the country on Monday is…
Peter WilkinsonOctober 21, 2019
Being interviewed by a journalist and doing it well is hard, and often the stakes are high. A common feeling afterwards is that you’ve failed…
Peter WilkinsonOctober 14, 2019
Trust in business leaders and politicians is low. There are now high expectations on spokespeople to explain themselves and their organisations authentically, clearly and succinctly.…
Peter WilkinsonOctober 8, 2019
What should you do when a journalist calls? Here we briefly discuss the techniques we use, including the 7 critical questions you must ask, to…
Peter WilkinsonOctober 1, 2019
Controversial athlete Israel Folau is attempting to make a comeback to Rugby League after he was sacked for homophobic posts on social media. Can the…
Peter WilkinsonSeptember 26, 2019
Still reeling from the election results? Here's what we can learn from it.
Peter WilkinsonMay 24, 2019
The nation's spotlight has moved from banks to aged care providers. So what can they learn from the processes and outcomes of the Hayne Royal…
Peter WilkinsonFebruary 12, 2019
Espousing ‘integrity’ or ‘empathy’ to build a company culture is a bit like nailing jelly to the wall: trying to achieve the impossible - no-one…
Peter WilkinsonNovember 27, 2018
Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter WilkinsonNovember 7, 2018
Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter WilkinsonOctober 31, 2018
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists.
Peter WilkinsonOctober 30, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter WilkinsonSeptember 27, 2018
Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a period we will…
Peter WilkinsonSeptember 26, 2018
Good leaders learn techniques. So what can we learn from Malcolm Turnbull's mistakes?
Peter WilkinsonAugust 27, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture. A great story will follow.
Peter WilkinsonAugust 26, 2018
In both Crisis Management and Change Management, flip-flopping on a strategy is a no-no.
Peter WilkinsonAugust 21, 2018
Crisis PR Overview Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a…
Peter WilkinsonAugust 20, 2018
Becoming a victim of a data breach can leave you feeling violated and helpless. But you have options.
Peter WilkinsonAugust 3, 2018
PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter WilkinsonJuly 6, 2018
Transparency in leadership can be confronting, especially when it’s forced out of you by a royal commission.
Peter WilkinsonMay 22, 2018
This week, Peter Greste, while being awarded the Australian Press Council’s 2018 Press Freedom Medal, announced the formation of an organisation to fight for journalist…
Peter WilkinsonMay 4, 2018
Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter WilkinsonMay 1, 2018
It seemed inevitable to us, from the beginning, that Ford would come unstuck with the deception.
Peter WilkinsonApril 27, 2018