Belinda Andrade

Head of Consumer PR

Belinda has more than 20 years’ experience in consumer communications, specialising in FMCG, beauty and lifestyle brands. Having run her own PR business, she fully understands the balance between telling a compelling story and the commercial aspects of what PR needs to achieve.

Belinda was instrumental in the launch of beauty industry website beautydirectory, as editor of the unique online information service for Australia’s beauty media.

She ran PR Chicks for more than a decade and was General Manager at Moskos Branding & Communications.

Belinda has worked with brands such as Vittoria, Racing NSW, NIVEA, Dr. Bronner’s, Bioderma, Clarisonic and Elemis as well as personalities including Michael Klim, Jason Derulo, Liam Payne and Jessica Hart. She is well-respected by the country’s leading lifestyle media and knows how to achieve cut-through in a very competitive and evolving media market. Belinda’s core competencies include strategic communications campaigns, media relations, influencer marketing, copywriting and event management.