Your mobile rings; it’s from a journalist asking for a response to a damaging story being published in an hour or two. What happens next…
Peter WilkinsonMay 21, 2020
Espousing ‘integrity’ or ‘empathy’ to build a company culture is a bit like nailing jelly to the wall: trying to achieve the impossible - no-one…
Peter WilkinsonNovember 27, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Seems the ASX’s draft Corporate Governance Principles has set the cat among the pigeons in corporate Australia. Central to the controversy is the idea of…
Andrew ButlerAugust 3, 2018
Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter WilkinsonMay 1, 2018
It seemed inevitable to us, from the beginning, that Ford would come unstuck with the deception.
Peter WilkinsonApril 27, 2018
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
Peter WilkinsonMarch 26, 2018
The last five days have been a whirlwind for Facebook since the news of the Cambridge Analytica broke and layers upon layers of this data…
Peter WilkinsonMarch 22, 2018
The power behind the school student uprising that’s taking on the NRA over the US gun laws, is a warning to governments (and large companies)…
Peter WilkinsonFebruary 26, 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter WilkinsonFebruary 9, 2018
The arguments swirling around the RDA may seem like a side issue in Australian politics, but they’re not – they’re of fundamental importance. They go…
Peter WilkinsonMarch 14, 2017
(Peter Wilkinson has been elected Chair of the Global Communications Alliance, an organisation of senior independent public relations and public affairs companies) To be a…
Peter WilkinsonJanuary 6, 2017
The passionate debate and controversy around 18C, and Bill Leak's cartoon, has made a simple choice appear complex. It’s about free speech, or restricting it,…
Peter WilkinsonNovember 17, 2016
Last week we witnessed the unedifying spectacle of Turnbull and Abbott going hammer and tongs at each other, with media commentary emphasising their mutual hate.…
Peter WilkinsonOctober 25, 2016
Here’s a different slant on a story that’s been doing the rounds for the last week, about yet more redundancies amongst journalists, with The Independent…
Peter WilkinsonFebruary 23, 2016
I’m going to call us Public Relations folks Growth, Reputation & Change Activists. Change is the new constant in public relations. Psychologist Kurt Lewin’s “unfreeze-change-freeze”…
Peter WilkinsonJanuary 5, 2016
Of all the Public Relations skills, how importantly do you rate connecting with people? I’m a great advocate of the concept of Emotional Intelligence, as…
Peter WilkinsonDecember 16, 2015
"A man with fame in the Public Relations industry that can only be earned through great deed and excellent work. I had the great fortune…
Peter WilkinsonNovember 27, 2015
Andrew McIlwain, (former) CEO: "Peter and his team at Etched provided key advice, public relations input and support to Unity during the period we were…
Peter WilkinsonNovember 26, 2015
There are two articles this morning (25th Sept) that for me tell an interesting story for Corporate Affairs people and CEO's who follow politics in…
Peter WilkinsonSeptember 25, 2015
Just completed a trip through Hong Kong and Singapore to meet with other corporate communications and marketing companies. PR in Asia takes different strategies, and Western…
Peter WilkinsonAugust 25, 2015
The below article is relevant for people developing leadership skills: those of us who follow elections, out of self-interest, to keep up with current leadership,…
Peter WilkinsonAugust 7, 2015
Three amazing events last week: - Twitter’s live streaming app, Periscope, launched – March 26 - Netflix and cut price on-demand TV launched – March…
Peter WilkinsonApril 2, 2015
I hate watching what’s happening to where I worked for 30+ years and where my colleagues still struggle. But what disappoints me more is the…
Peter WilkinsonMarch 24, 2015
I’m going to call us Public Relations folks Growth, Reputation & Change Activists. I'm calling us Activists as a reminder to be pro-active. Ideas and…
Peter WilkinsonFebruary 2, 2015
Are you finding some phonecalls slightly irritating? I do! There are now so many options for communicating, so how do we ensure they enhance our…
Peter WilkinsonNovember 4, 2014
The other 30% is Responsiveness... A study group has analysed the world's top 500 universities and the importance of their websites to student recruitment. It has found…
Peter WilkinsonSeptember 26, 2014
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
This is one of the great dilemmas for corporate affairs practitioners. Journalists hate owning up to making mistakes, but it happens. And the more pressure placed…
Peter WilkinsonAugust 24, 2014
With journalists under so much pressure, it’s worth this reminder: do journalists a favour by preparing a press release with TLC. Here’s a handy checklist…
Peter WilkinsonAugust 23, 2014
o all of us involved in online relationships, below are four new ‘truths’ for online retailing. But first, we think this article (Cliona O’Dowd, Business…
Peter WilkinsonAugust 20, 2014
Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Peter WilkinsonAugust 20, 2014
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
Peter WilkinsonAugust 20, 2014
In very practical terms, the survey (by Oracle) tells us: 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed…
Peter WilkinsonAugust 20, 2014
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014
The below link takes you to a McKinsey Quarterly report - one of the early reports (Nov 2011) that is now a chorus of high…
Peter WilkinsonAugust 20, 2014
This article was written for the International Public Relations Association Three quick points: Social media is ours for the taking China presents tomorrow’s PR opportunities,…
Peter WilkinsonAugust 20, 2014
If you want a thought provoking giggle, read on. We are all grappling with social media, but none more than journalists and politicians who can…
Peter WilkinsonAugust 20, 2014
Below is a short valuable interview. We are a fan of Stephen Roach as a ‘China watcher’. His book, The Next Asia: Opportunities and Challenges for…
Peter WilkinsonAugust 20, 2014
Hello, I’d like to introduce you to our video studio — The Corporate Studio. We offer 5 different studio-based programs that include: Media Training, Crisis…
Peter WilkinsonAugust 20, 2014
The big minus with ‘citizen journalism’ is, there is no Code of Ethics, no standards of accuracy, no financial accountability, little respect for copyright, little…
Peter WilkinsonAugust 20, 2014
This small posting might be interesting to many public relations and corporate affairs (public affairs) practitioners who struggle with filing emails and other documents. According to the below article, IBM researchers found email…
Peter WilkinsonAugust 20, 2014
We post this simply because someone is claiming it. Not because we think it is true. As we say, there are statistics and then there…
Peter WilkinsonAugust 20, 2014
In Australia we are expecting a good year for public relations practitioners in 2012, and we are relying on forecasters like Treasury Secretary Martin Ferguson…
Peter WilkinsonAugust 20, 2014
Here’s the thought: this year has been negative at almost every turn: the European debt crisis, the Washington deadlock, Occupy Wall Street (and global iterations),…
Peter WilkinsonAugust 20, 2014
We believe that with globalization, being part of a global network is essential for forward thinking public relations specialists; we believe practitioners don’t have the…
Peter WilkinsonAugust 20, 2014
This is one of the great dilemmas for public relations practitioners, and this blog is inspired by Brad Phillips (Mr Media Training) who has written…
Peter WilkinsonAugust 20, 2014
Public relations practitioners need to be constantly reminded about the pressure under which journalists work. They have employers, which are editors in the print medium.…
Peter WilkinsonAugust 20, 2014