Corporate Communications

Think on this: Is the term social media now irrelevant? Is social and online media now more correctly described as a virtual landscape or digital…

In July we explained why we felt the future was rosy for public relations practitioners in Australia. Now a further positive note from the Holmes Report…

It started with a Twitter account, @riotcleanup,  to rally volunteers. In a matter of hours it attracted over 8,000 followers; in 6 hours, 24,000 followers;…

Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…

The General Rule: When there is a serious issue, strategy rules even if tactics are more appealing. From a welfare point-of-view the live export crisis…

By Peter Wilkinson, Wilkinson Group Public Relations Sydney   The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…

Last week my PR mate, Bob Lawrence and I caused a flurry of talkback on the ABC’s Spin Doctors, by explaining to the audience how…

.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…

Governments and regulators are fighting to preserve boundaries, minority groups are fighting to preserve identities, and newspapers and local TV are fighting to preserve their…

Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly…

Here is a valuable update on LinkedIn, courtesy of  Mic Johnson, relevant to all interested in social media strategy and social media marketing. See below for…

According to top US social media marketing company(emarketer.com)  we rank 4th largest ecommerce market in the Asia/Pacific. See the bar-chart below for details. It explains why…

Understanding your target audience is crucial in marketing your business online with social media today. For us public relations practitioners, when we guide our clients…

There are two really interesting elements to this blog: First is the concept of one simple thought per page; Second is the concept of a…

Listening or monitoring is one of the critical aspects of communicating. With the advancement of social media and digital communications, monitoring conversations online has become…

By now most of us have heard of the cloud and how it can be a wonderful tool to assist in accesability, but how reliable…

One of our clients is having difficulty in coming up with fresh content for Facebook on a daily basis. Understandably so, creating new material everyday…

We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This…

Linked In is a site mainly used for professionals to network. Content is slightly more ‘serious’ than elsewhere for those developing social media relations. It claims…

Previously we have looked at some of the features Apple could use to distinguish itself from competitors, as reported in the WSJ. Now, for all interested…

Is this a glimpse into the future? When a company faces community conflict, muddied by activists, confused by media interjections, fired by politicians with agendas,…

There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook.…

Now an insight into what Steve Jobs was and Apple is planning for us. At its most bland the coming television revolution is going to…

More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming…

As with all forms of communications, there’s hearing, and then listening. Hearing is mechanical, but as public relations or corporate affairs practitioners we have always…

As public relations practitioners, we are constantly advising our clients on how to best manage their reputation. But are we abiding by our own rules?…

At some stage, we think, the term ‘Energy Literacy’ will enter the vernacular. It’s surprising it hasn’t already, as the lack of the public knowledge…

Social media is dynamic and the way businesses can use it is changing so quickly it’s often hard to keep up. So should companies, particularly…

It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or…

For public relations practitioners who are using social media marketing or social media strategy to promote a company and company products the surveys summarised below are…

A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without  the filter that journalism…

From a public relations point of view Reid Hoffman has made a goose of himself.  As any CEO should know, what a person in authority…

A note to public relations people involved in social media marketing: below is a story pushed by IBM, that seems to contradict the hype. It’s based…

The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…

This story below appeared in our inbox a few days ago. This is an essential part of risk management for public relations practitioners playing in…

This is a relevant piece of research for all Public Relations practitioners in the digital space who are promoting clients. It’s published by eMarketer How…

Once our clients have their blog site up and running, and optimised, the next step is to make other people aware of it. To do…

This is a really useful reference document for setting up a Facebook strategy. The 10 Most Popular Facebook Marketing PresentationsPosted: 16 Aug 2011 03:39 PM…

Your Google searches and YouTube explorations come at a cost – Google uses enough to power a city of 200,000 people, according to its own…

The New York Times reports that Coca Cola and Pepsi are now locked in an entirely new battle – the race to produce the first…

Facebook is attempting to play a strong card against telcos with the release of a new instant messaging app that will also send free SMS.…