Corporate Communications

It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or…

For public relations practitioners who are using social media marketing or social media strategy to promote a company and company products the surveys summarised below are…

A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without  the filter that journalism…

From a public relations point of view Reid Hoffman has made a goose of himself.  As any CEO should know, what a person in authority…

A note to public relations people involved in social media marketing: below is a story pushed by IBM, that seems to contradict the hype. It’s based…

The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…

This story below appeared in our inbox a few days ago. This is an essential part of risk management for public relations practitioners playing in…

This is a relevant piece of research for all Public Relations practitioners in the digital space who are promoting clients. It’s published by eMarketer How…

Once our clients have their blog site up and running, and optimised, the next step is to make other people aware of it. To do…

This is a really useful reference document for setting up a Facebook strategy. The 10 Most Popular Facebook Marketing PresentationsPosted: 16 Aug 2011 03:39 PM…

Your Google searches and YouTube explorations come at a cost – Google uses enough to power a city of 200,000 people, according to its own…

The New York Times reports that Coca Cola and Pepsi are now locked in an entirely new battle – the race to produce the first…

Facebook is attempting to play a strong card against telcos with the release of a new instant messaging app that will also send free SMS.…

Google+ added games, including the hugely popular Angry Birds, to the fast-growing social network vying with Facebook to be the hub for people’s online lives.…

Public relations practitioners who work in the social/online media space are constantly required to on  the best ways  for clients to reach their stakeholders. This…

This is one of those diagrams that is really handy to stick on the information board in a public relations office. If you like, it’s…

Now that you have overcome your fear of writing, and have developed a rhythm and style (see Writing a Blog #1), we use our public relations skills…

This is a critical article for all Public Relations practitioners interested in turning a dollar. Turning a lead into a client or sale is clearly…

Very few people, especially public relations practitioners, will own up to this, but many fear writing. Here are some tips. There is a wonderful book about…

It’s hard to believe that after all the angry words exchanged over coal seam gas exploration, AGL’s ‘community relations’ effort amounts to so crudely buying…

We could expect Gillard to really hate Abbott, deep deep down. As public relationspractitioners we have watched as he has consistently scattered her key messages and…

Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…

The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a…

Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many…

Here are  6 practical tactical tips. 1. Ask people to complain to you first. This gives you the chance to fix their problem, before they…

You can be as cynical as you like but McDonald’s have played two aces recently –  one in a show ‘n tell video describing how…

Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations…

The new challenge - attract a crowd How we design a communications plan is changing. Traditionally we have said: Where are we now? Where do…

As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most…

Most of our clients have in investment in climate change, some as large fuel producing companies trying to get along with the community, other as…