For businesses, LinkedIn is currently the single most interesting digital platform on the internet. Why? Because right at this moment, there is a remarkable arbitrage of organic…
Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
In Australia there's a conversation, an undercurrent, about replacing PM Turnbull. Some say "Why, who else is there?"; others say "Why not replace one lack…
It’s a sensational period for good journalism. In the last short period: 1. The Washington Post scooped that Trump leaked classified information to the Russians. 2. The…
It’s the communications professionals who have failed social media. By not taking responsibility we’ve spoilt it for the rest. Traditional media has set an expectation.…
I've written before that social media strategists need to behave like clever newspaper editors - concentrate on giving their customers the information and entertainment they…
Think like a newspaper editor. Eventually, your career will depend on it. Here’s a prediction: go forward 2-3 years. More and more journalists will be managing…
People often ask why Millennials are fleeing traditional media. To me it’s too dismissive to say “They’re apathetic” or “It’s the Twitter generation”. Here’s my…
Here’s a different slant on a story that’s been doing the rounds for the last week, about yet more redundancies amongst journalists, with The Independent…
Still feeling uncomfortable about signing up to the social/digital age? There is now increasing evidence that one of the critical leadership qualities is familiarity with social/digital media.…
We’ve now introduced a program in which every staff member is required to undertake a 'MOOC' annually as part of their structured learning program. Has…
The social/digital revolution has created a blind spot for CEOs. Traditionally, culture is strongest at the top and weakens down the line. The mission, vision…
The other 30% is Responsiveness... A study group has analysed the world's top 500 universities and the importance of their websites to student recruitment. It has found…
For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Up until recently many organisations were forbidding staff from going social. Now it’s almost impossible to stop. And, competition is demanding increasing customer engagement. So,…
This is one of the great dilemmas for corporate affairs practitioners. Journalists hate owning up to making mistakes, but it happens. And the more pressure placed…
With journalists under so much pressure, it’s worth this reminder: do journalists a favour by preparing a press release with TLC. Here’s a handy checklist…
Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
In very practical terms, the survey (by Oracle) tells us: 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed…
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Below is a reinforcing take on the powerful survey by The Economist Intelligence Unit and PulsePoint. As e-Marketer reports (below), CEOs are collectively acknowledging positive…