Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter WilkinsonNovember 7, 2018
Becoming a victim of a data breach can leave you feeling violated and helpless. But you have options.
Peter WilkinsonAugust 3, 2018
Transparency in leadership can be confronting, especially when it’s forced out of you by a royal commission.
Peter WilkinsonMay 22, 2018
A lot of it has to do with the transmission of information. The competitive pressure now is to publish first, fact-check later. In the race…
Peter WilkinsonApril 16, 2018
Anne Bryce, CEO, Achieve Australia on Peter Wilkinson and the Wilkinson Group "Peter’s advice has provided the organisation with a more informed approach to a…
Peter WilkinsonApril 20, 2015
We work hard on our relationships as well as the quality of what we provide. Most of our clients become our friends. It's a great way…
Peter WilkinsonApril 19, 2015
From Andrew and Mike Greste: "Peter Wilkinson was recommended to us in late July 2014 as someone who might be able to help campaign to…
Peter WilkinsonApril 14, 2015
Three amazing events last week: - Twitter’s live streaming app, Periscope, launched – March 26 - Netflix and cut price on-demand TV launched – March…
Peter WilkinsonApril 2, 2015
I hate watching what’s happening to where I worked for 30+ years and where my colleagues still struggle. But what disappoints me more is the…
Peter WilkinsonMarch 24, 2015
I do Crisis PR; don’t ask me to sell booze or lipstick! Want a consultant, or a new employee? One of the hardest parts of leadership…
Peter WilkinsonMarch 13, 2015
Personal Brand Awareness is a deep understanding of who you are and what you stand for. It's missing in our political leadership. Leadership (c/- Google images) The…
Peter WilkinsonMarch 13, 2015
In families, we know this. So why can’t we do it in governments and in media? Google images We often create our own crises by…
Peter WilkinsonFebruary 14, 2015
Abbott should have been fired this week. It would have happened in a successful business with a clearly focussed board. The kind of paralysis that…
Peter WilkinsonFebruary 14, 2015
Side issues like the punitive cuts to the ABC (a broken promise with little economic benefit) and the knighting of the DofE created crisis level distractions…
Peter WilkinsonFebruary 14, 2015
Writing a communication plan is hard. You need to assemble many disparate, and sometimes competing, thoughts into one coherent flow. All I want is a yes…
Peter WilkinsonDecember 12, 2014
This is a Crisis PR tip I picked up from Lord Tim Bell. It's going to sound over-protective, but it pays dividends. I was a…
Peter WilkinsonDecember 7, 2014
Gallup: Dec 2013 Most of us ‘feel’ bankers are suspect when it come to honesty, and ripe for some Change Management – alongside is the Gallup…
Peter WilkinsonDecember 3, 2014
Yesterday Abbott apologised – well sort of. There’s a lesson here in Crisis PR. In this case the crisis is a failure to sell the…
Peter WilkinsonDecember 2, 2014
Holidays – should be more of ‘em shouldn’t there? Having just taken 5 days to go camping at Coolah Tops National Park, I’m a supporter.…
Peter WilkinsonNovember 12, 2014
Struggling with creativity in your office? This slide show ‘How Google Works’might give you some ideas. Describing one of the impacts of the Information Revolution…
Peter WilkinsonNovember 12, 2014
Are you finding some phonecalls slightly irritating? I do! There are now so many options for communicating, so how do we ensure they enhance our…
Peter WilkinsonNovember 4, 2014
In the organisations I work with, the marketing/pr section (in harmony with the CEO) is the main influencer on culture, delivering the board’s mission/vision/values. The…
Peter WilkinsonOctober 17, 2014
This week I helped a significant Australian company with a media crisis - an attack by a TV program alleging it had ripped off another…
Peter WilkinsonOctober 13, 2014
Back or front? Do we need to think more laterally? Almost every company we deal with is grappling with globalisation and the Internet (retail outlets,…
Peter WilkinsonOctober 13, 2014
Still feeling uncomfortable about signing up to the social/digital age? There is now increasing evidence that one of the critical leadership qualities is familiarity with social/digital media.…
Peter WilkinsonOctober 6, 2014
We’ve now introduced a program in which every staff member is required to undertake a 'MOOC' annually as part of their structured learning program. Has…
Peter WilkinsonOctober 5, 2014
The social/digital revolution has created a blind spot for CEOs. Traditionally, culture is strongest at the top and weakens down the line. The mission, vision…
Peter WilkinsonOctober 4, 2014
The six most influential business books in 2014 have been chosen as finalists in the Financial Times and McKinsey Business Book of the Year Award.…
Peter WilkinsonSeptember 29, 2014
And what can CEOs learn from him? It’s a reasonable assumption that we are going to be on the warpath for the next few years.…
Peter WilkinsonSeptember 28, 2014
The other 30% is Responsiveness... A study group has analysed the world's top 500 universities and the importance of their websites to student recruitment. It has found…
Peter WilkinsonSeptember 26, 2014
For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
Peter WilkinsonSeptember 26, 2014
Is it weak to be tentative when making complex and potentially costly decisions? Or is the weakness in giving way to pressure and moving quickly?…
Peter WilkinsonSeptember 24, 2014
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
Up until recently many organisations were forbidding staff from going social. Now it’s almost impossible to stop. And, competition is demanding increasing customer engagement. So,…
Peter WilkinsonSeptember 11, 2014
In a crisis it's very easy to get lost in the heat-of-the-moment, be it a fire, a death, sexual abuse or fraud. Or a war.…
Peter WilkinsonSeptember 6, 2014
In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014
‘Go ’til I say Stop!” - the 8th tip. We’ve passed the period when CEOs are questioning the value of a digital team. But how do…
Peter WilkinsonAugust 27, 2014
Leadership: Changing Corporate Culture It's a constant leadership challenge. Culture change can be hard to create, unless you have some tools. Here is a process…
Peter WilkinsonAugust 27, 2014
In public relations and corporate affairs we talk a lot about ‘honesty'. But the term is used, well, flexibly. There are, for instance, ‘white lies’…
Peter WilkinsonAugust 26, 2014
Public Relations: Care-Listen-Create-Delight. This worked when I was a journalist, and it works in all public relations. Care: understand the person first, then the problem. Empathy.…
Peter WilkinsonAugust 25, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
This is one of the great dilemmas for corporate affairs practitioners. Journalists hate owning up to making mistakes, but it happens. And the more pressure placed…
Peter WilkinsonAugust 24, 2014
With journalists under so much pressure, it’s worth this reminder: do journalists a favour by preparing a press release with TLC. Here’s a handy checklist…
Peter WilkinsonAugust 23, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014
Culture change needed? Company culture needs to adapt as change swirls around an organisation. Once a leadership team has identified the change, culture change needs…
Peter WilkinsonAugust 20, 2014
If you can’t get your relationships right, the business won’t flow. And most of us wrestle with getting the relationship comfortable and then productive… People at…
Peter WilkinsonAugust 20, 2014
There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
We’ve all watched as video and book stores have vanished, and newspapers and retailers have struggled with the transition to online commerce. The impact of…
Peter WilkinsonAugust 20, 2014
The impact of unmanageable change… It’s stressful! Change is impacting us all, globally. Some more than others, yes, but these days no-one seems exempt. For…
Peter WilkinsonAugust 20, 2014