Consumer PR

WB Consumer is a strategy-first communications agency that works with brands and people with purpose.

We tell compelling stories to the audiences that matter to you, to build awareness, infiltrate popular culture and influence decisions.

What’s the difference?

Led by a team of experts in consumer Public Relations, our critical behaviours are excellence, strong and honest relationships, creativity and nimbleness.

WB Consumer is a division of Wilkinson Butler, a corporate affairs agency with a reputation for playing in the tough end of town, chiefly crisis and issues management.

Our experience in the corporate space makes our consumer offering unique; we are strategic thinkers and always operate with the ‘end game’ in mind, working tirelessly to create, build and protect reputations.


– Strategic campaigns
– Ambassadors
– Media & influencer engagement
– Collaborations & partnerships
– Reputation management

Social & Digital

– Social strategy
– Content creation
– Paid social
– Social media management
– Analytics & measurement


– Launch Events
– Media famils
– Event Promotion & Publicity
– Guest List management

Our team

We’re a dynamic group with a diverse set of specialties and experience. This enables us to view a project from every angle possible. Our common thread is an insatiable appetite for producing exceptional work, for exceptional brands. Click on our headshots to get to know us a little better.

Belinda Andrade

Head, Consumer PR

Nick Albrow

Nick Albrow

Head of Sustainability

Sam Wilkinson

Sam Wilkinson

Head of Digital

Stephen Mesa

Senior Account Manager

Isabella Dugan

Digital Specialist