A study group has analysed the world’s top 500 universities and the importance of their websites to student recruitment.
It has found that ‘through students’ eyes’, the Usability of the site is the most important aspect of online recruitment (40%).
Importantly the Responsiveness – the communication skills – the interaction students receive is as important as Findability (30%).
This is critical information for online marketers.
- 37% of the top 500 institutions replied to the student enquiries in an average of half a day.
- 21% didn’t respond at all.
So in an increasingly competitive market, in which people will be checking you out online, Responsiveness is critical. It’s not just a matter of pushing out information.