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Does this relate to creativity in public relations or corporate affairs? Any experiences to contribute? Below is an article from the Harvard Business Review in which the author observes small teams are more innovative.

Says Michael Schrage, a research fellow at Massachusetts Inst of Tech, “Innovation initiatives that were once handled by dozens a decade ago are now run by only handfuls. The median size of the core innovation group has dropped from a football/soccer eleven to a basketball five. Less apparently enables more.”

The most creative corporate affairs (public affairs) team I work with has seven members, all from different but complimentary skills. With seven we have enough brainpower for real innovation but not so much that we get bogged down with knit-picking, or egos.

Harvard Business Review Blog: Smart Innovators Value Smaller Teams Over Better Processes

1:36 PM Tuesday December 13, 2011  | Comments (12)

Quiet but unsubtle innovation insurgencies are emerging in global enterprise. Instead of investing more in innovation process or cultural transformation, I’m observing more large organizations giving greater resources and responsibilities to ever-smaller teams. Innovation initiatives that were once handled by dozens a decade ago are now run by only handfuls. The median size of the core innovation group has dropped from a football/soccer eleven to a basketball five. Less apparently enables more.

Author Peter Wilkinson

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