Liam Cox

Sports Reputation & Crisis Management

Liam has a deep understanding of sport, sporting issues, and the chaos created by an often unrelenting and unsympathetic media. His experience means he is a safe pair of hands, supported by the strong crisis-team at Wilkinson Butler.

Liam’s understanding of crisis and reputation management emanates from a distinguished media career – spanning nearly two decades. Formerly one of Australia’s leading sports journalists, he has an intimate understanding of the rapidly changing media landscape, the pressure on journalists, and the complexities surrounding community and political expectations.

Liam’s passion for, and phenomenal understanding of, the sporting community and its issues, combined with Wilkinson Butlers strategic and tactical experience means we are well positioned to resolve sensitive and controversial issues for high profile public figures & organisations.

Liam worked as a senior reporter and newsreader with Channel 7 News in Sydney, Network Ten’s Sports Tonight program, and radio stations Triple M and 4BC.

Working at the coalface of Australian media, Liam’s cultivated an extensive network of influential and trusted contacts across sport, media and entertainment.

Proficiencies
  • Crisis Communications
  • Reputation & Issues Management
  • Crisis Planning & Rehearsals
  • Media Relations & Strategy
  • Media Engagement
  • Media Training
  • Speech Writing
Passions
  • Sport
  • News & Current Affairs
  • Public Speaking
  • Supporting specific charities