Even seasoned PR practitioners often only think tactically instead of strategically. Yet there’s little point in perfectly executing the wrong media strategy.
An effective media engagement program starts and ends with a solid strategy, albeit one that’s able to adapt to changes in your environment. It’s vital that your media strategy aligns with your organisation’s strategic objectives, and is ideally measured by the same outcomes as the rest of your organisation. The tactics that underpin an effective strategy are also reviewed in light of results and tweaked accordingly.
It’s also important that your media engagement strategy is media agnostic: that it considers traditional, social and digital platforms objectively, with an eye on the target audience and another on the desired outcome. More often than not most strategies call for an integrated approach across multiple channels, sometimes supported with paid media.
Wilkinson Butler’s media strategies are based on decades of combined experience. We’re also accustomed to working closely with research agencies for highly targeted, data-driven strategies.
Underpinning all our strategic work is one of our key, highly-valued team behaviours – creativity. We’ll help you stand out in an increasingly noisy and crowded landscape.