Skip to main content

Learning from 6 outstanding PR disasters in the last 12 months, we look for the reasons why people at the top of their careers make such rotten decisions.
– Prince Andrew’s inexplicably bad television interview (not) explaining his connection to the Epstein under-age sex scandal takes the cake.
– The banks open and closed the year with spectacularly avoidable PR decisions, first NAB and later Westpac losing both the CEO and Chair. How could such huge salaries deliver such under-whelming results?
– Rugby Australia’s handling of the Israel Folau sacking occupied water-cooler gossip for waaaay too long – much of the damage simply avoidable.
– And while Labor’s failed election campaign was so wrong in retrospect, no less so was Scott Morrison’s weirdly inappropriate Hawaii holiday while his country burned.

Visit our website to explore more of our QuickTake series:

(Quick Take is a niche video series that analyses corporate affairs and leadership issues.)

Author Peter Wilkinson

More posts by Peter Wilkinson