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What should you do when a journalist calls? Here we briefly discuss the techniques we use, including the 7 critical questions you must ask, to ensure you’re prepared and able to assess whether you or your client should engage with a story.

Visit our website to explore more of our QuickTake series: https://www.wilkinsonbutler.com

(Quick Take is a niche video series that analyses corporate affairs and leadership issues.)

Author Peter Wilkinson

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