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Back to the office? Clever comms optimises wellbeing and productivity. It’s a chance to completely review what we do and how: some innovations that may have been hard before, but easier now? With internal comms there is a blurred line between saying and doing. What you say is important, but what you do is far more important, because people are always watching. Every boss has his or her individual style of leadership. So while every boss wants the same outcome, a happy and productive workplace, each has to tailor ways to achieve that. We prefer to structure our communication planning in terms of Objectives, Strategies, then Tactics.

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(Quick Take is a niche video series that analyses corporate affairs and leadership issues.)

Author Peter Wilkinson

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