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What isn’t our new Treasurer, Jim Chalmers doing?

He IS using old communication techniques in a new and much more sophisticated communication environment – where the audience is wiser, has access to unlimited information, has higher expectations, and is more cynical.

In this new environment, people are on catchup to understand for themselves how to fix the economy. We don’t need, or want, to trust politicians.

Chalmers can do more. What could he learn from the beginning of the COVID pandemic – when everyone was also on catchup to understand viruses?

Back then, the political leaders around the world had their expert backup – in NSW it was the Gladys/Kerry Chant show. In Canberra, it was the ScoMo/Brendan Murphy show. That way we could listen to the politics, and independently, learn the nuances of the science.

In an earlier article, we identified 13 huge variables that, mainly, influence the current economy – it’s complex, and we are all on catchup.

Why doesn’t Jim Chalmers extract someone from Treasury to stand alongside him and give us objective, educative, expert advice?

Whether you need immediate short-term crisis support, or sustained help over the long term, we can help.

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In addition to helping you with the above, our services can include:

Crisis Management

Crisis communications is a skill built on experience. We give guidance to boards and leadership teams, and are available 24/7.

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Where required, separate strategies might need to be developed for engaging with the board, leadership team, staff, customers, clients, suppliers, shareholders, communities and the three tiers of government. This may extend to the international community. Tactics include:

  • The development of key messages for internal and external communications, including business continuity communications.
  • The development of a digital ‘crisis portal’ for the dissemination of information to all relevant parties.
  • The mechanics of informing stakeholders in changes of procedure, or cancellations to services.
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Media Engagement

In this crisis, journalists are struggling under the pressures of shrinking resources and the importance of this story.

We work with journalists daily and have learnt from experience how we can best support them in this situation.

The benefit to our clients is that, with our help, journalists better understand their predicament. We do this by first understanding your situation and then developing a narrative and key messages that reflect it in a way journalists can appreciate. This can lead to a better outcome for everyone.

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Ensure your online reputation is kept intact through this turbulent time. Many customers or clients may begin to leave negative comments/reviews on websites and social media.

We are communications specialists. We monitor all social and web channels (including Google Reviews,, Facebook, Twitter, and Instagram) and quickly respond to minimise negative comments, with the aim of repairing a damaged reputation.

Author Peter Wilkinson

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