In this now hyper-competitive environment, board directors, CEO’s, and other C-suite spokespeople must be able to communicate on behalf of the company to external stakeholders.
Media Training is critical.
We can show you:
- how to manage both the easy and the toughest interviews, for TV, radio, or for newspapers.
- how to perform under pressure: no one wants the humiliation of a bad interview.
- how to manage social media: to promote yourself and defend your reputation.
The booklet we have written, and your take-away from the media training session, sets out the steps required to be your best.
Our Media Training sessions are run by Peter Wilkinson, who was for 30 years a leading television journalist, on the ABC’s Four Corners, predecessors to 7:30 (This Day Tonight, The Journal), and at Channel Nine’s A Current Affair and 60 Minutes. Since 2002 he has run PR companies, and a lot of his work has been helping leaders to better communicate. Understanding media is in his DNA.
Contact Peter: 0414 383 433 or [email protected]
Social Media Strategies (That Work)
Up To 20 People
Media engagement campaigns are conducted using social and traditional media in tandem.
Social media is an increasingly complex, but effective environment:
Disruption
Your opponents can use social media to disrupt your business.Rogue social media posts
Sometimes issues are created by rogue tweets/posts and need to be resolved in either traditional or social media.Communicating your message
Social media is a critical component when communicating with journalists because they use it more than most industry sectors.Work-around
Alternatively, social media is also a way to by-pass potentially negative journalists, allowing clear-air for our messages.Advertising
The traditional content-driven environment is made additionally powerful with advertising.The content of this module is really dictated by the needs of the group as levels of knowledge, and of social/digital integration vary enormously between organisations.
However, there are some basic rules a strategist and spokesperson must be aware of when embarking on a campaign, in order to anticipate/manage outcomes.