- 20 years in commercial broadcast media
- Handled some of Australia’s most high-profile crisis cases
- Astute at working in partnership with legal teams
- Strategic Crisis Counsel
- 30 years in broadcast media
- Guided hundreds of organisations through crisis
- Integrated communications strategist
- A wealth of litigation and regulatory experience
- Government and Stakeholder Engagement
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Immediate communications assistance in your hour of need when you’re facing intense media, public and stakeholder scrutiny. High-level strategic council and tactical assistance in fast-paced environments with in-depth political and community expectations knowledge.
Based on 50 years of journalistic experience in Australia’s leading newsrooms, Wilkinson Butler conducts media and presentation training for executives and high-profile individuals to ensure they’re prepared and confident spokespeople during the fiercest of interviews.
The best way of avoiding a crisis is practice: crisis rehearsals. It ensures:
- Nimble strategy design and tactical responses.
- Board and management unity under pressure.
- Rapid message preparation.
- A prepared spokesperson.
- Media and social media preparedness.
Peter Wilkinson counsels leaders on the communication strategies to achieve business goals and ‘raise the bar’.
Change is hard – possibly the greatest leadership challenge. Despite that, there is a process, and we have extensive experience in the communications involved. It starts at the top and then, for some, it’s motivating teams. From there it can extend to being customer-focused, or the hard work of community engagement. We study, research and constantly discuss what is genuine change versus the latest ‘bright shiny toy’, to ensure we, and our clients, stay ahead.
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