Reputation

Matters

Wilkinson Butler is a Corporate Affairs firm focused on mitigating risk of loss of value, building and protecting reputations and influencing change. We are able to guide you through crises, or sustained and potentially crippling issues.

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What can we help you achieve?

Wilkinson Butler has a heritage in the tough end of corporate affairs, chiefly crisis and issues management, and we work tirelessly to improve the reputations of our clients.

We also specialise in several tangenial areas, including corporate governance, advocacy campaigns, media relations, reputation management, investor relations, government relations, sports crisis, community engagement, social media, website development, digital advertising and lead generation.

Crisis Management

– 24/7 Advice & Support
– Crisis Communications / PR
– Crisis Preparedness
– Media & Social
– Leadership & Board Guidance
– Disruption & Transformation

Corporate Affairs

– Media & Social
– Issues Management
– Government Relations
– Community Relations
– Investor Relations
– Stakeholder Engagement

Media Relations

– Media Strategy
– Media Engagement
– Social Media
– Content Creation
– Integrated Campaigns

Reputation Management

– Online Reputation Audit
– Search Engine Results
– Reputation Repair Strategy
– Web Development
– Social Media
– Online Reviews

Media Training

– Understanding Journalists
– Determining Benefit/Risk
– Use of Messages
– Best Interview Techniques
– Developing Media Relations

Sports Crisis

– Crisis Management
– Reputation Management
– Media Training
– Crisis Preparedness
– Media Engagement

Government Relations

– Government Engagement
– Federal, State & Local
– Policy Development
– Advocacy
– Integrated Campaigns

Investor Relations

– Shareholder Engagement
– IPO, M&A’s, Equity Raisings & Takeovers
– Issues Management & Crisis Preparedness
– Corporate Compliance & ASX Requirements
– Board Governance

Litigation Support

– Class Actions
– Media Engagement
– Social Media
– Lead Generation / Book Building
– Website Development
– Media Training

Meet Your Support Network

Our staff are all experts in their fields, and here to help you whenever you like.

Click on their headshots to learn more about them.

Peter Wilkinson

Peter Wilkinson

Chairman

Andrew Butler

Andrew Butler

Managing Director

Vessa Playfair

Vessa Playfair

Corporate Affairs & Investor Relations

Sam Wilkinson

Sam Wilkinson

Head of Digital

Nick Albrow

Nick Albrow

Director & Head of Sustainability

Liam Cox

Sports Director & Senior Consultant

Nick Jarvis

Government Relations

Mark Abernethy

Mark Abernethy

Writer & Author

Andy Quan

Andy Quan

Writer & Editor

Fred El Harris

Fred El Harris

Filmmaker & Producer

Zachary Link

Research Lead

Quick Take: Episode 12

Six PR disasters in 2019

Learning from 6 outstanding PR disasters in the last 12 months, we look for the reasons why people at the top of their careers make such rotten decisions, including:

  • Prince Andrew’s inexplicably bad television interview (not) explaining his connection to the Epstein under-age sex scandal.
  • The banks spectacularly avoidable PR decisions, first NAB and later Westpac losing both the CEO and Chair.
  • Rugby Australia’s handling of the Israel Folau sacking.
  • Scott Morrison’s weirdly inappropriate Hawaii holiday while his country burned.

Our Recent Writings

Politics

The Weirdest Election Result: Lessons for Leaders and Corp Affairs folk

Still reeling from the election results? Here's what we can learn from it.
Crisis PR

How Aged Care Providers Should Manage the Scrutiny of the Royal Commission

The nation's spotlight has moved from banks to aged care providers. So what can they learn from the processes and outcomes of the Hayne Royal…
Company Culture

A Culture War: Values versus Behaviours

Espousing ‘integrity’ or ‘empathy’ to build a company culture is a bit like nailing jelly to the wall: trying to achieve the impossible - no-one…
Leadership

Appearing Before Senate Inquiries

Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
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Get in touch…

Call us directly

+61 2 8069 9677

Contact email

[email protected]

Office address

Suite 302, Level 3, 1 Bligh Street
Sydney, NSW, 2000
Australia