Sam Wilkinson

Head of Digital
Sam is a leading specialist in reputation management, and the best point of contact at Wilkinson Butler for those seeking to ‘move the needle’ digitally.

About

I'm the Head of Digital at Wilkinson Butler, a leading corporate communications and public affairs agency focused on improving reputations and influencing change. We have a heritage in the tough end of public relations and can guide you through crises, or sustained and potentially crippling issues.

I'm a leading specialist in reputation management, and the best point of contact for those seeking to 'move the needle' digitally - whether that be helping individuals or brands improve how they appear online, branding and marketing, campaigning and advocacy, corporate governance, social responsibility and creating shared value, sustainability initiatives, thought-leadership, or developing social license around key issues.

I spend most of my time leading a talented team of digital experts and developing communications and reputation-centric strategies around progressive initiatives, complex issues or in response to crises. Our team leverages digital, traditional media, and other stakeholder relationships to influence reputational change for our clients. We often work closely with Australia's top law firms and defamation lawyers.

I work pro-bono for the Alliance for Journalists' Freedom, which advocates for media freedom and the safety of journalists.

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