Having spent a decade in public relations, focused on issues management and corporate affairs, I’m experienced across a raft of industry sectors and fields.
From major controversial infrastructure projects, to FMCGs, resources and energy, to construction products and services, to not-for-profits and industry associations: I’ve worked them all – from tactical executions to high level strategy.
But don’t mistake me for a theorist. My feet-on-the-ground strength is the practical realities of navigating complex issues while managing the reputation of my clients, their brands and their leadership among their key stakeholder groups.
Life before PR was all about politics and policy. Working for the Victorian Parliament committee system, I developed an intricate understanding of evidence-driven policy development and stakeholder engagement.
In politics I honed my campaigning skills and a detailed appreciation for the machinations of government and political parties. Moreover, I’ve never forgotten the importance of putting people and communities first. Strategic communications can readily become a detached, esoteric pursuit if you lack empathy for your audience.
I’m passionate about my job. And it’s the relationships which drive me; relationships with my colleagues, clients, journalists and other professionals we deal with everyday.