Nestlé Kit Kat and an Aussie First

WB has worked with Nestlé, assisting the Corporate Affairs and Sustainability team since 2013. The focus of our efforts has been mainly on sustainability and responsible sourcing initiatives.

Overview

​With both government and internal recycling targets looming, Nestlé was determined to illustrate what success looked like for soft plastics recycling. With a trial soft plastics collection regime in place, Nestlé imagined how it may help produce a food grade soft plastic made with recycled content.​

Our approach

In March 2021, we worked with Nestlé in developing a stakeholder and media engagement plan for its soft plastics recycling initiative.  In an Australian first, Nestlé together with IQRenew and a group of like-minded companies with roles in the soft plastics ‘loop’ helped develop a food-grade wrapper with recycled content.​

WB developed both the media and stakeholder engagement strategy, while facilitating meetings with a range of key stakeholders at local, state and federal levels of Government.​

The initiative received significant coverage both in consumer and industry media, and government stakeholders across all levels of government widely recognize the initiative as a significant industry first and a demonstration of what can be achieved.​

Most recently WB ran the tier one media engagement for the announcement of Nestlé ‘s green power purchasing agreement, which heralded Nestlé ‘s transition to 100% clean electricity across its Australian operations.​

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Client name

Nestlé
Team behind effort

What we did

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